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March 24, 2005

What would Jesus watch?

Some guys in Grand Rapids (Michigan) hope their DVDs answer the question ...

Watch for something new in your Christian bookstore.

Zondervan is aggressivey marketing a series on ten DVDs, designed to give you an inspirational jump-start in 12 minutes or less. Each movie is all about a specific, plain-and-simple spiritual topic: approaches to promoting forgiveness, overcoming rejection or soothing stress.

These short stories, called NOOMA, are produced by a group in Grand Rapids, including Rob Bell, pastor at Mars Hill Bible Church.

Zondervan is preparing to ship the first 10 DVD movies, subtitled in seven languages, to hundreds of Christian bookstores around the world in the next couple of weeks. And for the next wave, Zondervan will aim the distribution at bigger retail chains.

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